Resistance and Persuasion By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence.Resistance and Persuasion
| Title | : | Resistance and Persuasion |
| Author | : | |
| Rating | : | 4.79 (111 Votes) |
| Asin | : | 0805844872 |
| Format Type | : | Paperback |
| Number of Pages | : | 350 Pages |
| Publish Date | : | 2003-12-03 |
| Genre | : |
Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelation
Editorial : a collection of novel scholarship that introduces what could become an important focus for future research in this areaere is no question that this book will appeal to social psychologists, communication scholars, and marketing researchers.—Galen V. BodenhausenDepartment of Psychology, Northwestern University
The book most definitely has the potential to make a significant contribution to the scientific literature.—Patrick VargasDepartment of Advertising, University of Illinois at Urbana-Champaign
This is an insightful and funny book that takes you into the world of party planning, from an experts point of view. This book is excellent for anyone that is starting out and wants the 411 on how to start it off right! I am thoroughly impressed with the publication. My wife and I did not know what to do for her. Kressel is a scientist and private equity investor who has ridden the financial waves from 1980's to the present. David J. In a truly human story set in the Isle of Man's misty past, when the Celts and the Vikings became embroiled in an unequal conflict, the characters, Renny, her fellow villagers together with the mysterious McLir, are so totally believable the reader becomes almost a part of this fabulous story. This is a book you would enjoy reading a second and third time, a book you would happily recommend to a friend, and a book you would not feel embarrassed about if read by your husband or significant other. While the present-day view is that there are only two sexes a
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